In 2018, we were entrusted with the creation of a novel application for Shopify aimed at establishing a strong presence in the consumer shopping arena. Following nearly a year of rigorous North Star prototyping and extensive exploration of various opportunities, our team concluded that a product tracking application, doubling as a shopping assistant and destination, would best serve the purpose. This endeavor culminated in the launch of Shop App as an independent, user-friendly platform integrated with Shopify, providing a seamless experience for users to conveniently track their online orders, receive personal product recommendations, explore new shops, save products and brands, and benefit from a one-click checkout feature via Shop Pay, among other functionalities. Today, Shop App stands as a top-rated application with over 100+ million of users, boasting an impressive 4.8 rating from over 4 million reviews.

Throughout our North Star explorations, we initiated the patent process, resulting in the filing of two patents pertaining to systems and methodologies for customizing reviews. For additional information, please refer to the following patent references: Patent 1, Patent 2